Configure Categorical Targeting
In addition to geographic, and metro targeting, publishers can also set modifiers for popular publication categories within Self-Serve Direct. It’s as simple as setting up multiple categories, selecting your price modifier, and then tying the category target to a specific DFP Zone.
If you haven’t configured it yet, you will need to connect DFP to BuySellAds before you continue.
Steps For Enabling Categorical Targeting
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Log In to Your BuySellAds Account.
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Navigate To Your Inventory Page.
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Find The Ad Zone You Would Like To Update With Category Targeting. Click the gear icon and select Settings
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In The New Window, Click The Advanced Targeting Tab.
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Check The Enable Category Targeting Box.
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Enter The Name Of Your Category (I.E., Technology), Value Of Your Price Modifier (I.E., $15.00)
Note: All price modifier values are CPM-based. They will be applied in addition to your existing CPM rates for a particular ad zone.
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Select The DFP Zone From The Dfp Zone Drop Down
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Click The ‘Save Targeting Options’ Button.
To add a second category, select the Add Another Category button below your listings, and continue the processes using the steps highlighted above. Once complete, click Save Targeting Options.