BuySellAds Content Portal

Segment Targeting

Last Updated on December 2, 2016

With segment targeting, the possibilities are endless. Configure targeting groupings is as simple as using using our segment targeting. Segment targeting is perfect for creating category based targets, content targets, demographic targeting, or any other type of targeting “bucket” you wish to create.

Note: If you haven’t configured it yet, you will need to connect your ad server to BuySellAds before you continue. You will also need to create an ad zone.

Supported Ad Servers

  • Google DoubleClick for Publishers

Steps For Enabling Categorical Targeting

  1. Log In to Your BuySellAds Account.
    BuySellAds Login Button
  2. Navigate To Your Inventory Page.
    Select Inventory From Menu
  3. Find The Ad Zone You Would Like To Update With Segement Targeting. Click the gear icon and select Settings
    Edit The Ad Zone
  4. In The New Window, Click The Targeting Tab.
  5. Click The Get Started Link In The Segment Targeting Options Section.
  6. Enter The Name Of Your Segment (I.E., Technology, Gender, Etc.), Value Of Your Price Modifier For Each Segment, And Attach Your DFP Zone

    Note: All price modifier values are CPM-based. They will be added to your existing CPM rates for a particular ad zone.

  7. Click The ‘Save Targeting Options’ Button When You’re Finished.

To add a second category, select the Add Another Segment button below your listings, and continue the process using the steps highlighted above. Once complete, click Save.